Tuesday, June 8, 2010

Don't Get Discouraged By Your Success

I remember several years ago when selling insurance we were told to keep track of the number of calls we made each week. Then we also kept up with how many sales we made. The idea was if it took 100 calls to make 1 sale and you wanted to make 5 sales a week then you knew you should make 500 calls.

I've noticed with myself and with others who I have observed that 75% of the people you talk to are not going to be interested. This can get a little discouraging. Maybe 1-2% of the people you talk to will sign up immediately. The other 23% tend to be like most of us who like to think about it before we commit ourselves to something.

Unfortunately, where I've found most people get really discouraged is not with the 75% who are not interested but with the 23% who talk like they are interested but then decide to think about it maybe for several months before they buy. What is really unfortunate about this is that because many get discouraged while waiting for a decision, they quit and never see the success.

You have probably heard that the first year or two can be difficult but if you can hang on for two years you generally have it made. The reason for this is that the trick to being successful is having enough of the people who are in the process of making a dicision that some of them are making the decision on a daily basis. Thus the very thing that tends to discourage is also the very thing that will ensure your success in the long run.

Just don't quit before you see the seads you plant bring forth fruit.

http://www.hartlinefinancial.com/

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